The successful alliance of sport and fashion
The result of a meeting between sport and fashion, the phenomenon of athleisure (a contraction of the words athletic and leisure) is invading the dressing room of fashionable girls. On the podium of ready-to-wear and haute couture fashion shows, sportswear inspires the biggest names in the modosphere, from Chanel to Isabel Marant.
When fashion borrows the codes of sport, the mix of styles is explosive. New duos are born and flirt with extremes. The jogging joins the Chanel bag, the little black dress is adorned with XXL sneakers and the tennis skirt leaves the clay court for the streetlook.
From the gym to the street, it's only a step away. It is not the sporting claws that will say the opposite. Gigi Hadid for Reebok, Rihanna for Puma or Kendall Jenner for Adidas, equipment manufacturers are infatuated with influential fashion personalities to glamorize sportswear.
The combination of sport and chic has never been more successful. Wearing their dad shoes, a little bohemian dress and a vintage cap, the queens of the streetlooks are changing the game. Sportswear fashion is at the height of coolness when combined with bohemian, rock or preppy style.